After seven years as the primary caregiver for both of my parents—my father with ALS and my mother with dementia—I created GiveCare: an AI-powered SMS companion designed to support caregivers through every phase of the journey.

Caregiving exposed a hidden infrastructure propping up our health systems: millions of family caregivers, mostly unpaid and unsupported, navigating complexity without a roadmap. I was one of them. And like most, I didn't know what I didn't know—until it was too late, or I was too exhausted to act.

GiveCare exists to change that.

Rooted in lived experience and guided by the principle that every medical story is a human one, GiveCare offers more than information—it offers presence. It listens, remembers, affirms, and nudges, delivering personalized prompts, resources, and emotional support directly over text. It's not an app. It's a companion.

As a designer turned AI builder, and now a Board-Certified Patient Advocate, I've combined human-centered design, structured memory systems, and applied AI to build something that understands both the clinical and emotional labor of caregiving.

This is more than a product—it's a call to reimagine how we support caregivers, not as afterthoughts in someone else's chart, but as essential, visible participants in care. GiveCare turns fragmented knowledge into timely, actionable insight—helping caregivers move from reaction to resilience.

GiveCare is built on a simple belief: caregivers shouldn't have to choose between care and clarity, or between their loved ones and their own well-being.

— Ali Madad, Founder
Principal, SCTY
Board-Certified Patient Advocate
Advisor, A Better Goodbye

GiveCare's Journey

  • GiveCare Preview at AI Tinkerers

    Shared GiveCare's vision with the AI community



  • Became Board-Certified Patient Advocate

    Completed the rigorous certification to better understand patient advocacy



  • Beta Wraps Up

    Successfully completed beta testing of the GiveCare platform



  • IASEAI Conference in Paris

    Attended the inaugural International Association for Safe and Ethical AI event



  • Joined A Better Goodbye as Advisor

    Contributing to reshaping conversations around death, dying, and grief



  • Dignified Futures

    Presenting at Emory's conference on the future of dignified care



  • Alliance of Professional Health Advocates

    Speaking at the APHA Advocate Hour on GiveCare

Our Core Values

Compassion First

We approach every challenge with empathy and understanding, recognizing the human story behind every need.

Innovation

We leverage cutting-edge technology to create solutions that make a real difference in caregivers' lives.

Trust

We build our relationships on honesty, transparency, and reliability.

Ready to Simplify Your Caregiving Journey?

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